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The Steiff purity standard

The Steiff purity standard

For children only the best will do!

When we say “For children only the best will do”, they are not just empty words but rather a guiding principle that has been followed for generations: Children are our present and our future. All cuddly toys that we produce and sell must therefore do more than justice to the absolute highest of standards in terms of quality, safety, processing and material attributes. We place this benchmark above all of the prescribed international checks and tests. The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.
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Steiff Club

Welcome! You're among friends here

The Steiff Club is something special: This is where countless enchanting animals find sympathetic people who have kept a piece of their childhood in their hearts. What makes the Steiff Club unique is the joy of that something special, which is cherished and cared for with such enthusiasm, and the exchange of experiences, personal memories and stories, which is so infectiously jovial and vibrant.
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Steiff Club
Steiff Museum

Steiff Museum

Experience the fascination of Steiff in person!

Discover the Steiff Museum, full of surprises, experiences and emotions. Knopf and Frieda join you on the search for 3,000 teddy bears through fascinating worlds of discovery for all of the senses! In addition, you can see an exhibition of historic animals, the Steiff production line and enjoy the biggest Steiff petting zoo in the world. We look forward to your visit!
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Steiff Summer

Family Party!

This summer will play host to the 11th Steiff Summer where fans, collectors and their whole families can enjoy a whole range of fun activities suitable for all ages revolving around the world of Steiff & friends.
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Steiff Summer