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Optimistic, cheerful and clever, Mickey Mouse is one of the stars of the comics of the 1930s. From the outset, he was designed for film. Set with a circular head and ears, with gloved hands and short pants, the little mouse can be easily animated. Walt Disney and his staff made good use of Mickey’s appeal, and since his sensational appearance in “Steamboat Willie” in 1928, Mickey has been featured in more than 120 short films. Mickey was even honored on his 50th anniversary in 1978 with his very own star on the Hollywood Walk of Fame. With the “1932 look”, Steiff 2017 presents a real classic, lovingly created from his mousey ears to the manually inscribed sole on his foot.
When we say “For children only the best will do”, they are not just empty words but rather a guiding principle that has been followed for generations: Children are our present and our future. All cuddly toys that we produce and sell must therefore do more than justice to the absolute highest of standards in terms of quality, safety, processing and material attributes. We place this benchmark above all of the prescribed international checks and tests. The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.