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Margarete Steiff GmbH and Jasmin Khezri, inventor of the well-known fashion and lifestyle figure IRMA, present “Nelly the Beagle”. Nelly is IRMA’s pet beagle. In the fashion world, IRMA is the alter ego of artist and author Jasmin Khezri and a unique lifestyle character. Jasmin Khezri herself has a pet beagle who was the inspiration for “Nelly the Beagle”. Nelly frequently accompanies IRMA on her travels and is now a permanent fixture in her life.
©Nelly the Beagle
Every original Steiff animal with the world-famous trademark, the Steiff "Button in Ear", shows that it comes from one of the best families - and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing.
When we say “For children only the best will do”, they are not just empty words but rather a guiding principle that has been followed for generations: Children are our present and our future. All cuddly toys that we produce and sell must therefore do more than justice to the absolute highest of standards in terms of quality, safety, processing and material attributes. We place this benchmark above all of the prescribed international checks and tests. The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.