Help us protect the diversity of species. The world is in a state of radical change and the number of species facing extinction is climbing. With this in mind, we partnered with National Geographic and created a special collection of plush toy animals in support of preserving biodiversity. The collection includes a wide variety of animals that were photographed by Joel Sartore for the National Geographic Photo Ark species preservation project. Your purchase is supporting a good cause! Proceeds from the sale of any National Geographic product support scientists, explorers and researchers from the National Geographic Society all over the world. This is Chinchi, an 18 cm tall chinchilla from the National Geographic series. The natural habitat of this cute little rodent is the Andean state Chile in South America, where it lives in mountainous regions. Due to its extremely soft fur, this animal is hunted extensively in the wild and is at risk of extinction. The risk is made even worse by the fact that the animal is captured and kept as a pet. Chinchillas are exported and sold around the world to owners who keep them in cages. Inspired by the beauty of his real-world counterpart, Chinchi is made from incredibly soft plush fabric in grey/white. The brown facial features with beautiful grey shading as well as pinkish inner ears and nose centreline work together to form his adorable little face. His little pink paws stick out from under his cream-coloured belly. His white whiskers just make children want to pet and pat him that much more.