Teddy bears
Discover a world full of high-quality, charming teddy bears that will make every child's eyes light up. Every Steiff teddy bear promises not only unique personalities and soft fur, but also a lifelong companion full of adventure and joy.
Teddy bears – companions for life
A teddy bear is much more than just a toy. It is a listener, a comforter, an encourager and a best friend. For over a century, Steiff teddy bears have stood for love, quality and tradition. Each and every cuddly bear is designed with dedication and accompanies your child through the most important moments in life.
From their first clumsy steps to their first day at school – a teddy bear stays by their side. The soft fur invites cuddles, the friendly expression offers comfort and the high-quality workmanship ensures durability. Some of these plush bears even last a lifetime – as a reminder of a carefree childhood.
The History of Teddy Bears
The origin of the teddy bear lies in the vision and courage of a special woman: Margarete Steiff. What began as an idea for a small fabric elephant pin cushion developed in 1902, thanks to her nephew Richard Steiff, into the world's first teddy bear – a soft creature with movable arms and legs that took children's hearts by storm. Learn more about the history of the teddy bear.
By 1907, the teddy bear had found its way into over a million children's bedrooms and became a beloved companion for life. To this day, Steiff teddy bears continue to enchant people around the world – as true classics among cuddly toys, they provide emotional closeness, evoke memories and connect generations as precious gifts.
Teddy bears for all ages – from the early days to adulthood
For babies, it is their first soft friend that provides warmth and comfort. Our teddy bears for babies are particularly cuddly, free from small parts that could be swallowed and have embroidered eyes – perfect for little hands and sensitive skin. They help babies fall asleep, calm them when they are restless and quickly become indispensable companions. Discover our teddy bears for babies.
In childhood, the cuddly bear becomes a playmate. A teddy bear for children travels with them to nursery, experiences adventures in the bedroom and comforts them when they have little worries. Its soft feel, friendly appearance and durability make it a real everyday hero.
But many adults also appreciate the emotional power of a teddy bear. For collectors and enthusiasts, we offer exclusive teddy bears that are designed with great attention to detail. They often appear in limited editions and proudly bear the famous button in the ear – a sign of genuine craftsmanship, authenticity and timeless values. These special bears tell stories, evoke memories and touch hearts – a lasting gift with meaning.
High-quality materials – noticeable quality in every fibre
Whether it's a cuddly bear for babies, a teddy bear for children or a plush bear for collectors – the choice of material makes all the difference. We only use high-quality, tested fabrics that are pleasant to the touch, yet durable and retain their shape. Because for us, quality is part of our identity.
For our everyday cuddly bears, we use particularly soft types of plush that invite cuddling and playing. In our premium line for collectors, we use exclusive materials such as fine mohair or silky, shiny alpaca. These natural fibres not only give the teddy bear elegance, but also a special feel that will delight every enthusiast.
All materials used are skin-friendly, free of harmful substances and carefully processed – because every detail counts when it comes to closeness, trust and security.
The ‘button in ear’ – a sign of genuine teddy bears
What makes a genuine Steiff teddy bear? It's the legendary ‘button in ear’. Since 1904, this trademark has been known worldwide and stands for authenticity, quality and origin. Every teddy bear with a button in its ear has been lovingly crafted, tested and certified as an original at the Steiff factory.
For collectors, the button also bears a flag label with a serial number, while for teddy bears for babies, it indicates tested safety and a guarantee of non-toxic materials. Whether as a gift or for your own everyday use, when you give a plush bear with a button in its ear, you are giving trust, tradition and love.
Frequently asked questions about our Steiff teddy bears
A Steiff teddy bear stands for the highest quality, loving craftsmanship and decades of experience. Each teddy bear is made from tested materials, is robust, durable and has a unique character. The trademark ‘button in the ear’ guarantees that it is a genuine original – made with heart and tradition for over 140 years.
Our collection includes teddy bears for all ages. For newborns and babies, we offer extra-soft models without small parts that could be swallowed – perfect for cuddling and soothing. For toddlers and older children, we offer a wide selection of cuddly bears with more details and functionality. Teenagers and adults will also find the perfect plush bear as a gift or keepsake.
Many of our teddy bears are machine washable or can be cleaned by hand. Please refer to the care label for each model. Easy care is particularly important for cuddly bears for babies – and we attach great importance to this. More about caring for our teddy bears.
Our teddy bears are made from high-quality, tested materials. Depending on the model, different types of plush are used – from particularly soft plush for babies to fine mohair or alpaca fibres for collector's bears. The filling is allergy-friendly, dimensionally stable and pleasantly soft.
Yes, many of our teddy bears are specifically designed for adults – as stylish gifts, collector's items or loving companions through emotional phases of life. A plush bear can provide comfort, evoke memories or be a sign of affection. Discover our teddy bears for collectors.
Yes, we regularly offer limited edition teddy bears in special editions. These models are often numbered, strictly limited and particularly valuable for collectors. With exclusive materials and special details, each bear is unique.
The button in ear is Steiff's world-famous trademark. Since 1904, it has guaranteed that a product is a genuine Steiff product. It stands for tested safety, the highest quality and genuine craftsmanship. There are also different types of ear tags. You can find out more about this here. Every teddy bear with a button in its ear is a piece of history – made to be loved.