Craftmanship

Characteristics which turn a brand into a legend. For a child’s toy, a child’s life-long companion, to be welcomed into the famous home of the Steiff family it must first receive the Steiff seal of approval - the famous trademark “Button in Ear”. The Steiff “Button in Ear” design may vary. A yellow tag attached to the Button indicates the toy is part of the current range. A white tag with red writing attached to the button is gifted to all the Steiff limited editions. And a white tag with black writing attached to the button is gifted to all the Steiff limited edition replica designs. Original Collection Every original Steiff animal shows with the world-famous trademark, the Steiff "Button in Ear", that it comes from the best house - and every Steiff teddy bear and Steiff animal proudly wears an ear tag as a distinguishing mark. The yellow Steiff ear tag with red lettering is well known to small and large Steiff friends: It shows that it is one of the many wonderful animals and Teddy bears from the wide, unlimited Steiff assortment - an unmistakable original from the famous traditional house.