Accessibility Statement

This accessibility statement applies to the websites www.steiff.com and corporate.steiff.com, operated by Margarete Steiff GmbH, Richard-Steiff-Straße 4, 89537 Giengen an der Brenz, Germany.

The website www.steiff.com provides an e-commerce platform featuring a comprehensive product catalogue, online ordering options, customer account functions, and additional digital services such as dealer and product search.
The website corporate.steiff.com offers corporate information, press and brand content, career data, and other organisational materials.

The purpose of this statement is to ensure that the aforementioned websites are made accessible in accordance with the German Disability Equality Act (BGG), the Accessible Information Technology Ordinance (BITV 2.0), and EU Directive (EU) 2016/2102.

The website steiff.com serves as an e-commerce platform through which consumers can search for, select, and order Steiff brand products online. The following functions are available in particular:

• Product search and product categories for targeted or thematic selection of items.

• Product detail pages containing descriptions, media content, variant selection (e.g. size/colour), and availability information.

• Shopping basket functionality for collecting and managing selected products.

• Order process including entry of personal data, delivery and payment information, as well as order review and completion.

• Customer account (“My Steiff”) with order history, address management, payment options, and personal settings.

• Search function for quick navigation within the product portfolio.

• Store locator showing physical retail locations.

• Newsletter subscription providing regular updates on offers and new products.

The website corporate.steiff.com additionally provides corporate information, career opportunities, brand and press content, and serves to inform the public about the activities of Margarete Steiff GmbH.

The website steiff.com is partially compliant with the requirements of BITV 2.0.

The following areas already meet the provisions of BITV 2.0 and WCAG 2.1 and are regularly reviewed as part of our ongoing improvements:

• General page content and product information, presented in a clearly structured format and accessible to screen readers.

• Standard text content, implemented with sufficient readability, semantic HTML elements, and correct heading structure.

• Images with maintained or appropriately marked decorative alt text, provided they do not serve a functional purpose.

• Basic navigation and page structure, which can be easily perceived both visually and through assistive technologies.

• Responsive design, ensuring that the website remains usable on various devices and screen sizes.

• Interactive standard controls, which are properly marked up and operable via keyboard and screen reader.

• Functional areas without dynamic content, such as many content pages and informational sections, which are fully accessible.

Non-compliant elements and exemptions are listed under point “4. Non-accessible Content” below.

The contents listed below are currently not, or only partially, accessible. Remediation is planned and will be carried out as part of ongoing optimisation efforts.

Some graphical and visual content is currently not fully provided with text alternatives or is not accessible to screen readers.

• Alt texts in some cases do not sufficiently describe the content of informative images or graphics.
• For decorative images, the alt attribute is not always correctly set to empty.
• Text content is embedded within images and therefore cannot be recognised as actual text.
• Missing text alternatives and ARIA attributes in the shopping basket prevent correct identification by screen readers.
• Certain icons (e.g. bin, edit) are not detectable by a screen reader.

Some interactive controls are not sufficiently labelled or are not marked up semantically correctly.

• Unclear or non-specific link texts for call-to-action elements.
• Missing labels for input fields, checkboxes, and radio buttons.
• Missing or incomplete labelling of input fields.
• Labels on form pages are not correctly associated with their respective input fields.

Some interactive elements currently do not meet all operability requirements.

• Icons such as search, favourite, bin, or colour selection are smaller than the recommended minimum size of 24 × 24 px.
• Page navigation on product listing pages behaves inconsistently.

Some texts and graphical elements do not meet the required minimum contrast ratios.

• Text and background in some places do not achieve a contrast ratio of 4.5 :1.

• Buttons, links and visual indicators are below the minimum contrast of 3 :1.

• On 200 % zoom some contents are cut off or become unreadable.

• Adjustments to text spacing lead to layout shifts.

Some text and graphical elements do not meet the required minimum contrast values.

• Text and background in some areas do not achieve a contrast ratio of 4.5:1.
• Buttons, links, and visual indicators fall below the minimum contrast ratio of 3:1.
• When zoomed to 200%, certain content becomes truncated or illegible.
• Adjustments to text spacing result in layout shifts.

Forms and error messages are in some cases not accessible.

• Missing associations between labels and input fields.
• Input fields without labels or without autocomplete.
• Mandatory fields are indicated only by colour or a symbol, without textual identification.
• Missing or unclear error messages when incorrect data is entered.
• Overlapping content in select fields.

Some content and controls are currently not fully operable via keyboard.

• Flyouts (e.g. search, “My Steiff”, and “Basket”) cannot be accessed or closed using the keyboard.
• Dropdowns cannot be closed via keyboard.
• Slider arrows shift position when focused.
• Content appears only on hover and is not accessible via keyboard.
• Interactive elements are not consistently focusable.

This statement was prepared on 22 October 2025. The accessibility review was conducted through manual testing, automated checks and user tests with assistive technologies.

Margarete Steiff GmbH is continuously working to improve the accessibility of its website.

Planned measures include, in particular:

• Revision of all alt texts and semantic structures.

• Optimisation of keyboard navigation and focus order.

• Adjustment of colour contrasts and text readability.

• Accessible design of all forms.

• Addition of skip links and ARIA attributes.

The aim is to bring the website into full compliance with the requirements of BITV 2.0 and WCAG 2.1 AA by mid-2026.

If you encounter barriers on www.steiff.com or corporate.steiff.com or have comments on accessibility, we welcome your feedback.
Contact:
Margarete Steiff GmbH
Richard-Steiff-Straße 4
89537 Giengen an der Brenz
E-mail: info@steiff.com

Please describe the problem and provide the URL of the affected page so we can investigate and remedy the issue.

If you do not receive a satisfactory response from Margarete Steiff GmbH within six weeks of making contact, you have the option of contacting the authority responsible for enforcing accessible services in Germany.

The body currently responsible is:

MLBF – Market Surveillance Office for Accessible Services
c/o Ministry of Labour, Social Affairs, Health and Equality of Saxony-Anhalt
Turmschanzenstraße 25
39114 Magdeburg
Email: mlbf@ms.sachsen-anhalt.de

(The responsible authority may change due to nationwide market surveillance regulations. Please refer to the official pages of the market surveillance authorities for the most up-to-date information.)

This statement was last updated on 9 December 2025.

This accessibility statement itself is provided in an accessible format. The HTML page meets the requirements for an accessible presentation, including correct semantic structure, sufficient contrast, keyboard accessibility, and screen reader compatibility.