140 years of friends for life. In 1880, the first elephant from Margarete Steiff's workshop sold as a toy marks the birth of plush toys worldwide. The moment gives rise to countless children's dreams: the animals become the centre of children's imagination. They invite children to cuddle them, act as companions, comforters and sources of ideas. Millions of friends for life have since left Giengen an der Brenz for all over the world. They experience personal stories and create lasting memories. They are loved, cherished, sometimes forgotten, found again, collected, inherited.
We are celebrating this anniversary in 2020 with the 140-year collection:
All its representatives are limited to 1880 pieces and carry the special Elefäntle logo "140 years of Steiff".