Steiff in cooperation with National Geographic protects biodiversity

The world is in a state of change. A new record has been reached with about 26,500 threatened species of animals and plants. Margarete Steiff GmbH is fully aware of the present situation and has decided to support measures to preserve biodiversity. Margarete Steiff Gmbh is launching a new series in collaboration with National Geographic. These new products are intended to bring the public’s attention to threatened species. Part of the proceeds from the sale of Steiff animals will be donated directly to National Geographic which is supporting the National Geographic Photo Ark and other world-wide scientific efforts. The National Geographic Photo Ark is a multi-year effort founded by photographer Joel Sartore. Its aim is to document every species living in zoos and wildlife sanctuaries all over the world, inspire action through education and help save wildlife by supporting on-the-ground conservation efforts. Find more information at www.NatGeoPhotoArk.org

"Photo Ark" is a biodiversity conservation effort founded by the well-known photographer Joel Sartore and supported by National Geographic. Joel Sartore has made it his life’s work to produce a visual ark documenting all animal species in human care. To date, he has completed intimate portraits of more than 9,000 species in his “Photo Ark” archive. His artistic and stunningly beautiful close-ups on a plain black or white background place a special focus on each animal. They emphasise the beauty, uniqueness and fragility of each species and highlight the importance of saving animals in order to preserve our plant. Indeed, Joel Sartore is certain of one thing: “We only protect what we love.”