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The Steiff purity law


For children, only the best is good enough

When we say that “for children, only the best is good enough” then that’s no empty promise but rather a creed we have been living for generations: children are our present and our future. All cuddly animals we produce and sell must therefore more than comply with the highest of demands with regard to quality, safety, processing and material characteristics. We place this standard above all other specified international controls and tests. Steiff’s purity law is a fixed component of Steiff’s corporate culture and is the basis for the trust our customers have bestowed in us for many years: that’s what the Steiff seal stands for.

Spiel gut

The “spiel gut” Award
The Children’s Toys Working Committee awarded several Steiff items the “spiel gut” award for outstanding toys. Above all, the material, production and usage of these toys were examined. The awarded items are marked with this logo.


The ISO 9001 Certification
Exemplary quality management: Steiff regularly meets the strict ISO 9001 requirements during certification audits.


The CE mark
Product safety in accordance with European toy safety directives: all Steiff products bear the CE mark.

purity law

Here you can read what we mean by the Steiff purity law and how we act accordingly.
Not only, because the legislators specify it but rather because we want to.

  1. 1. No harmful substances
    We voluntarily go far beyond the legally required standards and even surpass them. Because we are convinced that only animals which pose no health hazard deserve the good name Steiff.
  2. 2. No harmful dyes or colours
    We have voluntarily imposed stricter regulations than required by law for all our dyes and colours. Children can put Steiff products in their mouths without any misgivings.
  3. 3. Highest-Quality materials
    Only the finest natural fibres, such as mohair and alpaca or woven fur made of synthetic fibres, are woven in our own weaving manufactory, Steiff Schulte in Duisburg. Furthermore, we use only carefully-selected, inspected materials by wellknown manufacturers.
  4. 4. Lint-Free plush
    The plush of a Steiff animal has always been something special. It is extra-ordinarily true-to-nature, soft, long-lasting and loses nearly no hair. We use only uppers made of the highest quality.
  5. 5. No harmful fillings
    We use exclusively new and nonharmful materials from the factory for the fillings of our Teddy bears and animals.
  1. 6. Highest-Quality seam workmanship
    This is ensured by the standardised Steiff seam width as well as the high density of seams, which is typical only for animals from our company. A Steiff animal will last a lifetime.
  2. 7. Hygienic production
    For the production of our animals, we pay careful attention that we adhere to all hygiene and cleanliness standards. For example, that is why we use metal detectors during all the production processes.
  3. 8. Independent inspection
    For decades we have had our products checked by independent institutions and work intensively with further independent institutions such as TÜV and Dekra. In our laboratory at Giengen an der Brenz we additionally carry out over 12,000 tests per year. The Steiff quality management system is certified according to DIN EN ISO 9001.
  4. 9. Unrivalled quality since 1880
    Throughout the various production steps, we produce continuously environmentally-friendly as well as in view of the flaw-less quality and longevity of our products. A Steiff animal can be a companion throughout a whole childhood and still be a source of joy even as an adult.