Chinese New Year – Zodiac Signs & Year of the Horse
Celebrate Chinese New Year with Steiff’s zodiac-inspired plush friends. Chinese New Year marks a time of new beginnings, happiness and meaningful moments. Each year is dedicated to one of the twelve Chinese zodiac signs – rich in symbolism and full of tradition.
Discover our lovingly crafted plush toys inspired by the Chinese zodiac signs, including our exclusive highlight: the Steiff “Year of the Horse” plush.
For a limited time only, use code FEST20 to receive 20% off all products in this category.
Chinese Zodiac Signs and Their Meaning
Chinese New Year is based on the traditional Chinese calendar and is celebrated worldwide. Each year is dedicated to one of the twelve Chinese zodiac signs: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig.
Each zodiac sign represents certain personality traits and symbolic meanings. Many people identify strongly with their Chinese zodiac sign and see it as a personal lucky charm for the year ahead.
Übersicht der chinesischen Tierkreiszeichen
Horse
Birth years: 1966, 1978, 1990, 2002, 2014, 2026
The Horse symbolizes energy, freedom and optimism. It stands for motivation, confidence and a dynamic start to the new year.
Goat
Birth years: 1967, 1979, 1991, 2003, 2015, 2027
The Goat symbolizes creativity, gentleness and empathy. It stands for harmony, compassion and artistic spirit.
Monkey
Birth years: 1968, 1980, 1992, 2004, 2016, 2028
The Monkey symbolizes curiosity, intelligence and humor. It stands for playfulness, flexibility and inventive thinking.
Rooster
Birth years: 1969, 1981, 1993, 2005, 2017, 2029
The Rooster symbolizes confidence, focus and organization. It stands for honesty, ambition and attention to detail.
Dog
Birth years: 1970, 1982, 1994, 2006, 2018, 2030
The Dog symbolizes loyalty, fairness and trustworthiness. It stands for protection, friendship and reliability.
Pig
Birth years: 1971, 1983, 1995, 2007, 2019, 2031
The Pig symbolizes generosity, warmth and joy. It stands for prosperity, sincerity and a love of life.
Rat
Birth years: 1960, 1972, 1984, 1996, 2008, 2020
The Rat symbolizes intelligence, adaptability and strategic thinking. It stands for cleverness and a strong sense of opportunity.
Ox
Birth years: 1961, 1973, 1985, 1997, 2009, 2021
The Ox symbolizes reliability, patience and dedication. It stands for stability, responsibility and perseverance.
Tiger
Birth years: 1962, 1974, 1986, 1998, 2010, 2022
The Tiger symbolizes courage, strength and determination. It stands for passion, independence and bold energy.
Rabbit
Birth years: 1963, 1975, 1987, 1999, 2011, 2023
The Rabbit symbolizes kindness, harmony and sensitivity. It stands for elegance, diplomacy and inner balance.
Dragon
Birth years: 1964, 1976, 1988, 2000, 2012, 2024
The Dragon symbolizes power, charisma and ambition. It stands for luck, success and inspiring strength.
Snake
Birth years: 1965, 1977, 1989, 2001, 2013, 2025
The Snake symbolizes wisdom, intuition and strategy. It stands for calmness, intelligence and thoughtful decision-making.
Note: If you were born in January or February, your zodiac sign may vary depending on the exact date of Chinese New Year.
The Year of the Horse at Steiff
To celebrate the Year of the Horse, Steiff presents an exclusive plush creation that combines tradition with premium craftsmanship. Made with great attention to detail, it is not only a charming collectible, but also a meaningful gift idea for Chinese New Year.
The Horse is a symbol of energy, freedom and determination – perfect for welcoming a successful and inspiring year ahead.
Hoodie Teddy Bears – Inspired by the Chinese Zodiac
A special highlight of this collection is our unique Steiff Hoodie Teddy Bears, inspired by selected Chinese zodiac signs. These extraordinary teddy bears combine the timeless Steiff charm with a modern twist: each teddy wears a detailed hoodie inspired by a zodiac animal.
Discover designs inspired by the Rabbit, Tiger, Dragon and Snake. The Hoodie Teddy Bears bring tradition and trend together and make a wonderful lucky charm, gift idea or collectible for Chinese New Year.
Gift Ideas for Chinese New Year
A plush toy inspired by your zodiac sign is a personal and meaningful gift idea – for children, collectors, or as a symbolic present to celebrate the beginning of a new year.
Celebrate Chinese New Year with Steiff and discover high-quality plush companions crafted with love and made to last for generations.
*20% discount with Code FEST20, to be redemed in the shopping cart, valid until 24 February 2026, only on products from this category, cannot be combined with other codes