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The story of children’s dreams come true: As an energetic young girl, Margarete Steiff fought for her place in life, against much resistance.
With a pin cushion in the shape of a small stuffed elephant, she wrote the first chapter of the unprecedented success story, which is still being continued today, over 135 years later.
Thanks to the loving dedication and quality consciousness of all the employees, the story of Margarete Steiff and Margarete Steiff GmbH remain inseparable from each other.
When Margarete Steiff founded her plush toy company in 1880, the first toy she sold from her factory was a little elephant. In the anniversary year of 2020, we are celebrating 140 years of the collection. All its representatives wear the special little elephant logo “140 Years of Steiff”.