The Teddy bear was invented by Richard Steiff in 1902. Since then, it has captured hearts all over the world and is the trusted companion of a fulfilled childhood.
This year we are celebrating the 120th birthday of the Steiff Teddy with our anniversary bears and other unique anniversary articles. Come join us in our celebrations and discover all you need to know about the grand Teddy anniversary.
Do you want to know more about the Steiff Teddy bear and its history? Go here.
Get to know our first cuddly bear family. Teddy bear siblings Ben and Mila made of cuddly Teddy fleece are looking forward to moving into the children’s rooms of this world together with Mama bear and Papa bear.
On the occasion of the anniversary year, we also have a limited edition of the bear family in our Collector's World. With their detailed design and high-quality workmanship, they will delight all Steiff fans.
The Teddies for tomorrow 55PB Teddy bear was created for this year's 120th Teddy bear anniversary based on the design of the first Teddy bear created by Richard Steiff in 1902. He is delighted to join the “Teddies for tomorrow” range as part of a new series of iconic characters using alternative materials.
Our Autumn/Winter fashion collection for children and babies also picks up on the theme of the Teddy bear anniversary with original prints. Matching fashion accessories include new bags made of cuddly Teddy fleece.