Online Exclusive Teddy bear

140 years of Friends for Life Fabric animals as toys? A new era in children’s toys ... When the first little elephant from Margarete Steiff’s workshop was sold in 1880, this paved the way for a new worldwide phenomenon – soft toys made of plush. This was the stuff of countless children’s dreams, with these toy animals playing a central role in their imaginations. As well as being invitingly cuddly, they act as companions, comforters and a constant source of ideas. Since then, millions of friends for life have made the journey from the Swabian town of Giengen to new homes all over the world. They live their own personal stories and create lasting memories. They are loved, cherished, occasional forgotten, found again, collected and inherited. We are marking the anniversary year 2020 with our 140th Anniversary Collection: all of the anniversary toys come in a limited edition of 1,880 and bear the special elephant logo “140 years of Steiff”. Measuring 10 cm and with a coat of brown-tipped mohair, this fully jointed Teddy bear looks out of his felt bag with an endearingly cheeky expression. He loves his bag – after all, it allows him to see the world from a higher perspective. Which is why he always heads back there after every outing or adventure ... The lovingly created little guy from the 140th Anniversary Collection is available exclusively from www.steiff.com and www.steiffusa.com and simply can’t wait to go off on his travels!